Fetch confirmed this week that it is stepping up its fight against mobile ad fraud through a partnership with Forensiq, battle-tested veterans in automated fraud detection.
“Fetch is taking a proactive stance to deliver the best mobile experience by combating ad fraud to create a positive and transparent ad-landscape in the mobile environment,” Wednesday’s announcement reads.
Through the partnership, both companies are making it a high priority to stay ahead of the game with their efforts together having already shown a significant reduction in mobile ad fraud.
To ensure that Fetch has the framework in place to deliver the very best and most visionary work with partners keen on optimizing the long-term, both Fetch and Forensiq have “a strong interest in improving the mobile ad space for consumers.”
This partnership, we’re told, will give Fetch’s clients’ insight and the advantage when it comes to handling transparency and mobile fraud.
“We are extremely proud of our partnership with Fetch and pleased that they have chosen Forensiq to provide a comprehensive layer of defense on behalf of their clients,” says David Sendroff, Founder and CEO of Forensiq. “We believe that such partnerships are critical to keeping the industry safe for all players.”