MovieTickets.com has long been looking for ways to make buying movie tickets electronically faster and easier for consumers. Their new app may be the ticket — pun intended.
The app in question now allows moviegoers to purchase their tickets in advance on their mobile devices and walk straight toward the big screen.
Movie theaters are still one place where long lines are challenging to get around because it is most effective for movies to start within 15 to 30 minutes of each other. This means there is either no one in line, or a long line of ticket holders for the 5 or more movies that will begin at approximately the same time.
What makes MovieTickets’ app unique is that the electronic ticket contains more than just a barcode. It also features a visually verifiable electronic ticket that allows ticket holders to head straight to the ticket taker.
“We’re confident consumers will be very pleased with the new technology,” Joel Cohen, CEO of MovieTickets.com, tells Mobile Commerce Daily. “It is more graphical and dynamic, and no longer a simple bar code.”