Nevada Blames Economy For New Interest In Mobile

The state of Nevada is facing extreme budget shortfalls, as is the rest of the country, and because of this is recommending a strong push for mobile advertising to help the bottom line. When it comes to marketing, the state is telling its agencies to...

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The state of Nevada is facing extreme budget shortfalls, as is the rest of the country, and because of this is recommending a strong push for mobile advertising to help the bottom line. When it comes to marketing, the state is telling its agencies to think of “creative ways to do more with less.” In terms of marketing, there’s no better bang-for-your-buck than with mobile.

Representatives of the tourism department’s marketing staff told the committee they would do more with low-cost social media Web sites such as YouTube, My Space, Facebook, Flicker and Twitter, and while this will no doubt help, mobile should be the new center point. Staff members hope to continue development for their mobile Web capabilities that have been making strides for Northern Nevada’s ski industry, and hopes to offer similar mobile Web sites for the state’s golf industry.

Nevada has more or less completely discontinued its budget for TV ads and the large-scale campaigns that Nevada, and especially Las Vegas, have been known for in the past. The mobile approach will save the state a fortune when compared to previous years, and will most likely prove to be more successful in the long run as well.

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7 comments

  1. Erica @ Riverside 4G Wireless

    Hi there, just doing some research for my Riverside 4g website. Truly more information that you can imagine on the web. Wasn’t what I was looking for, but cool site. Have a great day.

  2. Andy Uhlig

    Besides the obvious cost savings, mobile marketing strategies offer an extremely adaptable marketing channel that can be customized in real-time at the spur of a moment.

    In addition – with “Going Green” being an important component of every business today – a mobile strategy presents a tremendous PR opportunity and helps position a destination marketing organization as an environmentally friendly entity – still an important point of difference in the tourism industry.

  3. Josh Curcio

    If they are smart they will definitely turn to the mobile marketing channel. While the social networks may help, in the long run they will not bring as much money into the Las Vegas economy.

    A mobile marketing budget can be fairly inexpensive, and if done right can have a huge return.

    Thanks for the info!

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