MMW was recently briefed by the team at Factual, a neutral data company focusing on location data, about their new status as a member of the Network Advertising Initiative (NAI).
The NAI, if you’re not familiar, is the leading self-regulatory association dedicated to “responsible data collection and its use for digital advertising.”
The NAI is a non-profit organization founded in 2000.
Factual shares the NAI’s object to help maintain and enforce high standards for data collection and use of data in online and mobile advertising.
“The Internet as we know it is built on a foundation of data; without consumer trust and privacy safeguards, the entire monetization ecosystem that enables the free services we enjoy will cease to function,” said Gil Elbaz, founder and CEO of Factual. “As a neutral, behind the scenes data company, it’s been vital since day one to treat consumer data with the utmost respect, and I’m delighted to have the NAI’s seal of approval on our practices.”
“We are excited to welcome Factual as a new member,” adds NAI President and CEO Leigh Freund. “Factual has an innovative business model and creative approach to data collection and use for digital advertising. We look forward to working with them to continuing NAI’s leadership in self-regulation for our industry.”