This week, Netsertive — a digital marketing intelligence company — released what it calls “Kick Automotive Co-Op Into High Gear: Optimizing OEM Dollars for Video and Mobile Marketing.”
The effort is being launched in partnership with marketing research firm Borrell Associates.
The report, we’re told, explores the evolving role of digital media in co-op advertising and includes insights gathered from top automotive manufacturers and over 50 automotive dealers nationwide.
A copy of the full report is available for download here.
“While the automotive industry is known as an early adopter of leading-edge digital marketing trends, our research found that many manufacturers and their local dealers aren’t fully utilizing today’s most impactful online media – mobile and digital video,” said Brendan Morrissey, CEO and co-founder of Netsertive. “Despite the fact that dealers depend on these channels to drive customers through their doors, the majority of manufacturers’ co-op programs don’t fully support them, representing a huge missed opportunity for automotive brands.”