On Monday, Netflix announced the latest partnership between the juggernaut Internet subscription service and a major Hollywood player.
Netflix and Miramax, the prominent film and television studio with a library of more than 700 motion pictures, is unveiling a multi-year agreement under which Netflix members in the US will be able to instantly watch some of the hottest films in the expansive Miramax film library.
The deal, about which financial terms were not made public, marks the first time Miramax titles have become available through a digital subscription service.
Beginning in June, Netflix members in the US will be able to instantly watch several hundred Miramax movies, with dozens of titles being added on a rotating basis, Netflix says.
The movies can be watched on multiple platforms – TV, tablet, computer and even mobile phones.
“Netflix is thrilled to enter into this deal with the new team at Miramax,” said Netflix Chief Content Officer Ted Sarandos. “Existing relationships with management and a shared affinity for these great films make this an important deal for both companies and for our members, who will enjoy instantly watching movies from one of the truly great film libraries for many years to come.”
“From day one, we’ve been very clear about the importance of digital and our desire to respond to the significant pent-up demand for our films — delivering to consumers whenever and wherever they want,” said Mike Lang, CEO of Miramax. “This agreement is an important first step in our digital strategy. Netflix has always been a trailblazer, with a tremendous track record of innovation and quality customer service. We’re thrilled to now be in business with them as we build and revitalize the proud Miramax brand.”
Netflix presently boasts some 23 million members in the United States and Canada.
