On Monday, Netcore Solutions – a real-time communications company – announced its acquisition of Ravience, a Mumbai-based mobile marketing services provider.
“Ravience complements Netcore’s offerings across SMS, Email and Web channels, and its closed loop digital campaign management platform,” says Netcore’s Chief Executive Officer, Girish Nair. “Upon integration, the Netcore-Ravience platform will be a unique end-to-end offering for enterprises to create, manage and enhance digital campaigns.”
Ravience is focused on helping brands engage with their customers using its multi-modal response management suite ‘Responage.’
Terms of the agreement – including financial information – were not disclosed.
Since its incorporation in 2008, Ravience has achieved several customer wins at leading brands and digital agencies, helping Brand Managers in analyzing and optimizing campaign responses generated through various mediums like Mobile Web, PC Web, SMS, Email and Voice.
This is Netcore’s second acquisition in 18 months after it acquired a majority interest in internet portal company, Greynium, which operates OneIndia, India’s largest collection of local language portals.