Nearly 200 Million Americans Now Own Smartphones

Smartphone ownership has never been greater in the United States. That’s one of the key takeaways in the latest report from comScore. A leading provider of digital media analytics, comScore has just released fresh data from its MobiLens and Mobile Metrix, which highlights key trends in the U.S. smartphone industry — in this case for …   Read More

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comScore Nearly 200 Million Americans Now Own SmartphonesSmartphone ownership has never been greater in the United States. That’s one of the key takeaways in the latest report from comScore.

A leading provider of digital media analytics, comScore has just released fresh data from its MobiLens and Mobile Metrix, which highlights key trends in the U.S. smartphone industry — in this case for July 2015.

All told, Apple ranked as the top smartphone manufacturer with 44.2 percent OEM market share.

Once again, Android led as the #1 smartphone platform (with 51.4 percent platform market share).

But when it comes to smartphone ownership, that’s one stat truly worth noting.

“191.4 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in July,” the report summary from comScore reads.

To learn more, check out the full announcement from comScore here.

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