Lions Festivals have announced that America’s largest cinema advertising network, National CineMedia (NCM), has been appointed as the official representatives in the USA.
According to a provided statement emailed to MMW, Philip Thomas, CEO of Lions Festivals, explained that: “We have a network of representatives in 90 countries and as a global Festival the role that these representatives play within their own markets is essential to the whole creative community. We’re delighted to be able o welcome NCM to that team. Their knowledge and expertise, along with a passion for and understanding of what we do is second to none.”
NCM aims to help brands get in front of the movies that “shape the national conversation.”
According to a company news release, more than 700 million moviegoers annually see NCM’s FirstLook pre-show, which showcases “premium video content and advertising creative” on 20,050 movie screens in 1,600 theaters in 187 Designated Market Areas in the U.S.