NCAA March Madness Delving Deeper into Mobile

If it seems that with each passing year March Madness grows more closely aligned with the mobile technologies and platforms that can bring NCAA content to the masses, you’re absolutely right. And 2011 looks to be no different.

On Thursday, Turner Sports, CBS Sports and the NCAA announced the newly enhanced NCAA March Madness on Demand (MMOD) live products, which will be launched in time for the upcoming 2011 NCAA Division I Men’s Basketball Championship.

Best of all, NCAA March Madness on Demand will be available across multiple digital platforms – online and via no shortage of mobile apps, include those for the iPhone, iPod touch, and, for the first time ever, the iPad.

Among the new features announced, MMOD will offer improved live viewing with richer quality and larger format streams, a personalized channel lineup feature, and live stats and social companion views.

As hotly anticipated, NCAA March Madness on Demand will provide live streaming video of every game of the new 68-team tournament as they are broadcast by CBS Sports and Turner Sports, starting with the First Four from Dayton, OH on March 15, and continuing through the Men’s Final Four semifinals and national championship game from Houston, TX on April 2 and April 4.

“At Turner Sports we pride ourselves on being a leader in digital innovation and are thrilled to partner with CBS Sports and the NCAA to enhance one of the most popular online properties in sports,” said Lenny Daniels, executive vice president and chief operating officer at Turner Sports. “We believe the new components we are offering will give the fan a fully immersive experience through online, mobile and on tablets from the start of the First Four through the final buzzer of the National Championship.”