While the other major networks offer a similar mobile platform exclusive for news and sports coverage, NBC is hoping to capitalize on the experience of Crisp Wireless, a rapidly expanding company aiming to power mobile businesses for media and entertainment brands, to promote March Madness and the Olympics. According to the official press release, Crisp will be responsible for all of the mobile advertising behind this partnership.
“The ad-supported, interactive NBC Sports Mobile website offers consumers the best mobile fantasy news site in the market, with real-time scores, player statistics for games and seasons, and exclusive fantasy advice, player news, and injury reports.”
As reported, Crisp Wireless secured a deal NBC Sports by creating an easy-to-use interface that incorporated the complicated data feeds that provide the pertinent statistics that fantasy sports players need.
“NBC Sports Mobile wanted to develop a mobile website,” said Perkins Miller, Senior Vice President, Digital Media, NBC Sports & Olympics, “that targeted both casual sports fans and the fantasy sports enthusiasts.”
As one would expect, the official NBC Sports Mobile website offers a variety of written and multimedia content, including news and photos, real-time scores, stats, and standings for virtually all professional and college teams, not to mention NASCAR, golf, and tennis. Exclusive content is also provided from the Rotoworld.com fantasy news website, which features similar sports-related material.
The NBC Sports Mobile website is currently available with several major wireless carriers including Verizon Wireless Mobile Web and Alltel Axcess Web. Mobile customers can also access the site from their phone’s webs browser by going to http://mobile.nbcsports.com.