On Friday, NBC Olympics began the process of “going for the gold” in terms of its coverage of the 2012 Summer Olympic Games.
The division of the NBC Sports Group has launched two new apps, both from Adobe, that comes as a critical part of NBC’s coverage of the 2012 Olympic Games.
“It’s been great working with NBC Olympics to change the way live sporting events are experienced by consumers. NBC is now able to create, deliver, monetize and measure the Olympics across mobile devices – using tools and technologies that make up Adobe’s video solutions,” says David Wadhwani, senior vice president of Digital Media Business at Adobe.”
The NBC Olympics Live Extra app will allow cable, satellite and telco customers to live stream every athletic competition and all 302 medal events.
The second app, NBC Olympics, will provide short-form highlights, TV and online schedules, live results, columns and the new Primetime Companion feature.
“NBC Olympics Live Extra puts the London Olympic Games into the hands of America’s tablet and smartphone user, enabling us to once again use advances in technology to provide the broadest possible access to the thousands of hours of Olympic competition,” said Gary Zenkel, President of NBC Olympics.
“The NBC Olympics app will be the definitive and most up to date source of information from the London Games, and the exclusive mobile source in the U.S. for London Olympic video highlights,” Zenkel adds. “It will also feature live results, dynamically served TV and online listings, and – during NBC primetime – a second screen for enhanced viewing and social interaction for when America again gathers each night for 17 nights to share in the incredible stories from London.”