Let the games AND the interactive video advertising begin!
MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine to provide the first Olympic interactive video advertising offering for its production of the XXIII Olympic Winter Games, which take place in PyeongChang, South Korea, from February 8 – February 25.
The announcement was made today by Jacqueline Corbelli, Founder, Chair and CEO, BrightLine.
The first creative campaign utilizing the BrightLine platform launched as a series of NBC Olympics promos leading up to the Olympics on NBC Sports, Apple TV, Amazon Fire and Android and Apple mobile operating systems. The creative featured five prominent U.S. athletes: Shaun White (snowboarder), Lindsey Vonn (alpine skier), Nathan Chen (figure skating), Gus Kenworthy (freestyle skier) and Mikaela Shiffrin (alpine skier). The promos engage viewers by offering an opportunity to access information and fun facts about the athletes using the television remote.
“There is no better place to introduce new capabilities and products to audiences and marketers than the 17 days of the Olympics,” said Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal. “With our partners at BrightLine we’re introducing interactive advertising and deeper, more meaningful engagement with advertising, continuing to enhance our viewers’ experiences with our programming on all platforms.”
Comcast’s Xfinity will also use BrightLine technology as the first advertiser to take advantage of the offering on NBCUniversal platforms for select ads during the games. These ads will also run on Apple TV, Amazon Fire and Android and Apple mobile operating systems and will showcase Xfinity capabilities.
To manage decisioning and execution of these ad units across all NBCUniversal platforms, BrightLine has partnered with FreeWheel, A Comcast Company, which provides the technology platform to manage advertising in the New TV Ecosystem.
Jacqueline Corbelli, Founder, Chair and CEO, BrightLine, said, “At BrightLine we are very excited about bringing engageable ad solutions to the live TV sports arena. We couldn’t have asked for a better partner to innovate with than NBCU and to be supporting the Winter Olympics is an honor.”