NAVTEQ today announced the launch of a new mobile marketing platform geared towards US-based broadcasters using its unique “LocationPoint” advertising service that delivers ads to GPS-connected consumers as they approach points of purchase and guides them to nearby retailers.
The new platform helps broadcasters create and manage a variety of mobile campaigns, including the creation and deployment of applications, mobile websites, and opt-in SMS campaigns. T.V and radio broadcasters can use the platform to target mobile phone users with incentives such as special offers, coupons, sweepstakes, and loyalty programs — and offer their advertisers the means to do so as well.
NAVTEQ already has the supporting groundwork complete as it’s already a trusted resource based on its “NAVTEQ Traffic services,” which provides high quality traffic data spanning 85 markets, 750 radio and 66 television affiliates. Its LocationPoint mobile ad-platform has also seen modest success since its launch as well.
“NAVTEQ uniquely lets broadcasters intelligently tap into the rich potential of mobile,” said Christopher Rothey, vice president, advertising, NAVTEQ. “NAVTEQ’s mobile marketing platform is the solution that General Managers have been looking to capitalize on the revenue potential of mobile.”