Lotame, a worldwide data management platform (DMP), tells MMW that it has just inked a strategic partnership with Nasmedia — Korea’s leading digital media agency and media network.
So what will the new partners provide the digital advertising community? We’re told that, through the partnership, Lotame’s DMP will be integrated within Nasmedia’s tech stack, and will give the agency’s publisher and brand clients the ability to “significantly enhance their digital advertising strategies across multiple screens.”
Through Lotame’s DMP, Nasmedia’s publisher clients will be able to gain deeper insights into their audiences through a combination of first and third party data.
“Having the ability to profile, target and optimize audiences across devices based on specific behavioral data is central to effective digital advertising today,” explains Kenny Chung, CEO of Nasmedia. “We selected Lotame as our exclusive DMP partner based on its ability to scale, ease-of-implementation and solid customer service. With Lotame, our clients will be able to activate comprehensive audience data that will ultimately enhance campaign results.”
Lotame’s partnership with Nasmedia demonstrates what the company calls the “increasing interest and adoption of DMP solutions in the APAC region.”