This week, the team at SessionM — a consumer loyalty and engagement platform — announced its partnership with NASCAR Digital Media.
Together they will power a fan loyalty and rewards experience for the NASCAR MOBILE app.
Appropriately, the program has officially launched in time for the 2015 Daytona 500 on Sunday, February 22nd.
NASCAR says its app users can collect rewards for visiting the app and engaging with various content and features. Additionally, fans will be able to redeem rewards for NASCAR gear, gift cards, and more.
Fans will also be able to donate their rewards points to The NASCAR Foundation, an organization dedicated to improving the lives of children, among other charities.
“We are constantly seeking ways to satisfy our fans’ appetite for premium content while enhancing the user experience and increasing engagement on the NASCAR MOBILE app,” said Colin Smith, Vice President of NASCAR Digital Media. “SessionM’s loyalty platform will fulfill those objectives while introducing a whole new way to give back to our fans; they are the heart of what we do and we’re excited to recognize and reward their efforts.”