Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report.
The report includes some interesting global trends on new ad products, as well as ecommerce and gaming vertical data.
“This report highlights key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook,” the report reads.
Among the report highlights shared with MMW include:
- CTRs are up 260% Y/Y and up 17% Q/Q.
- Advertisers are adopting newer Facebook ad products. Spend to video ads increased 2.8X Q/Q and spend to Multi-Product Ads increased 5.2X Q/Q.
- Due to seasonality CPCs are down 17% Q/Q and CPMs are down 3% Q/Q.
The full report is available to download now at no cost. To get it, click here.