NAB: Planning Your 2014 Marketing Strategy

NAB Planning Your 2014 Marketing StrategyOn Thursday, the team at North American Bancard, one of the nation’s largest and most trusted credit card processing and mobile payments services providers, chimed in on what it takes to develop and implement a winning marketing strategy for 2014.

“Committed to growing your business this year?” an entry on the NAB blog reads. If you haven’t done so already, it would behoove you to first develop an effective marketing strategy. We can help you do so with these 8 marketing strategy tips courtesy of Search Engine Land.”

So what are the simple but essential tips touted? Check out the list below.

  1. Develop a realistic, forward-looking marketing budget.
  2. Build a simple and effective website.
  3. Ensure your website is mobile-optimized.
  4. Build a complete and accurate listings presence online.
  5. Successfully manage negative online reviews.
  6. Build an engaging social media presence.
  7. Take advantage of automated scheduling and e-commerce tools.
  8. Use results reporting to inform your strategy.

For more industry news and expert insight, check out the North American Bancard blog here.