Myxer Sheds Light on mCommerce Habits of Today’s Mobile Shoppers

On Friday, Myxer – the ad-supported mobile media content specialists – released the Myxer Q2 BoomBox Report on mCommerce. Among the key findings related to purchasing behaviors of mobile shoppers is that consumers are becoming increasingly reliant on smartphones for communications, entertainment, information and, yes, shopping. Based on a survey of 2,400 mobile visitors to …   Read More

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On Friday, Myxer – the ad-supported mobile media content specialists – released the Myxer Q2 BoomBox Report on mCommerce.

Among the key findings related to purchasing behaviors of mobile shoppers is that consumers are becoming increasingly reliant on smartphones for communications, entertainment, information and, yes, shopping.

Based on a survey of 2,400 mobile visitors to m.myxer.com, 53 percent responded that they had made a purchase from their mobile phone. The largest group, 19 percent, said they made between 2 and 5 purchases a month. Surprisingly, 16 percent said that they make more than 10 purchases a month.

“With a large and active mobile audience, Myxer has the opportunity to conduct mobile surveys to help us capture the pulse of mobile consumer behavior,” says Andrew Coury, a data analyst for Myxer. “The BoomBox mCommerce report shows that direct mobile purchases should continue to be an exciting area of industry wide growth.”

Other noteworthy findings from the Myxer report show:

  • Taking a closer look at the 53 percent who said they did indeed make purchases from their phone, 31 percent said they preferred to have their mobile purchases charged to their mobile phone bill while 18 percent said they preferred to pay by credit card.
  • Broken down by age, younger mobile consumers clearly preferred paying on their phone bill. In the 18-24 year old age range, 38 percent preferred charging their phone bill, while only 14 percent preferred paying by credit card.
  • In the 35-54 age range, the credit card was the preferred method of payment at 28 percent versus 23 percent for paying by phone bill. It is also interesting to note that within Android users who purchased, 27 percent preferred to use their credit card.

To download the complete report from Myxer, click here.

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