It’s been said that China is a ripe market for mobile marketing dollars. And it looks like Pepsi will wait no further to tap into China’s “Generation Wow.”
It was recently announced that Pepsi is officially partnering with MyClick, a global pioneer of image recognition mobile marketing technology, to target Generation Wow consumers primarily in the 12-24 year old range.
Pepsi-Cola has launched its third Pepsi Creative Challenge as part of a “360-degree marketing campaign” that will be supported throughout China via numerous traditional media, online, and through a revolutionary mobile marketing campaign using MyClick software.
“Pepsi is at the vanguard of companies embracing interactive digital advertising,” said Justin Tsang, Chief Technical Officer at MyClick Media. “Pepsi has implemented one of the most successful multi-media advertising campaigns to date in China. They have issued a challenge for consumers to upload their photos along with their basic personal data (birth date, mobile number, nickname) on any of the six major portals, 163.com, xiaonei.com, taobao.com and 51.com, Poco.cn and iPartment. Winners will become the coveted ‘Pepsi Creative Challenge Star’Â on all of Pepsi’s packaging to be featured during the Beijing Olympics on Pepsi cans.”
For Pepsi, teamimg with MyClick couldn’t have possibly been a smarter decision. MyClick’s new mobile device marketing platform, which is wholly based on image recognition technology, enables consumers to access exciting promotional opportunities simply “by taking aim and shooting with their
mobile device cameras.”
It looks like mobile marketing is poised to reach new heights yet again. Stay tuned.