MWC 2015: Next IBM MobileFirst for iOS Apps Revealed in Barcelona

IBM on Monday in the kick-off to Mobile World Congress 2015 announced the expansion of the IBM MobileFirst for iOS portfolio. The effort is designed to address “key priorities for the Banking and Financial Services, Airline and Retail industries.” According to details put forward by IBM, these next IBM MobileFirst for iOS solutions are available …   Read More

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MWC 2015 Next IBM MobileFirst for iOS Apps Revealed in BarcelonaIBM on Monday in the kick-off to Mobile World Congress 2015 announced the expansion of the IBM MobileFirst for iOS portfolio.

The effort is designed to address “key priorities for the Banking and Financial Services, Airline and Retail industries.”

According to details put forward by IBM, these next IBM MobileFirst for iOS solutions are available for business customization and deployment effective immediately.

More than 50 foundational clients including Air Canada, American Eagle Outfitters, Banorte, Boots UK, Citi and Sprint have signed on for apps that deliver the complete expertise and capabilities of those companies to their employees wherever they interact with clients — faster, easier and more securely than ever before.

“Delivering exceptional customer care is at the heart of the Boots customer experience, and mobile technology unlocks new levels of convenience and accessibility for our customers.  The pilot of the IBM MobileFirst for iOS Sales Assist app will seek to explore how we can further empower our colleagues to be able to turn each customer interaction into a unique and personal experience,” says Robin Phillips, Director of Multichannel at Boots UK. “Boots colleagues will have access to real-time data and insight from across the company in the palm of their hands, allowing them to offer shoppers even greater levels of service- including real time stock availability and easy in store ordering.”

For more info on the new Apple and IBM solutions, click here.

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