Music Streaming Giant Goes Programmatic

Music Streaming Giant Goes ProgrammaticPandora, the juggernaut Internet radio service, says its display inventory is now available for programmatic buying across smartphones and tablets.

Confirmed this week, Pandora says its new programmatic solution supplements its desktop offering to deliver viewable inventory, qualified data and a robust, engaged audience at scale across devices.

“The power of Pandora’s data fuels our digital advertising leadership and helps brands reach the right listener, with the right message at the right time,” said John Trimble, chief revenue officer at Pandora.

“The launch of our desktop programmatic solution was an important step, and this latest offering on smartphones and tablets further positions our company for growth by meeting the needs of our current buying partners and unlocking new market opportunities,” Trimble added.

Pandora says advertisers interested in these new opportunities can find out more on their advertising page here.