Multi-Location Brands Score New Online-to-Offline Customer Journey Tracking Tools

Retail Marketers Have Much to Gain from Mobile Surveys Ahead of the Holiday Shopping SeasonMomentFeed, a leader in mobile customer experience management for multi-location brands, announced this week that the latest version of its platform, MomentFeed 3.3, is available now.

The platform includes a series of powerful new dashboards that make it easier than ever for multi-location brands to track their customers’ online-to-offline journeys and calculate the ROI of their mobile marketing efforts.

The MomentFeed platform helps multi-location brands such as Jamba Juice, Avis, and Starbucks target consumers at the most influential moments in their online path to purchase.

This includes managing all pages for every store across all major social media platforms such as Facebook, Instagram, Google, Yelp!, Twitter. Through MomentFeed’s innovative approach to local, regional and national marketing organic and paid campaigns, the company is able to provide unique sets of data, including data from Facebook Local Insights, that haven’t been available to multi-location brands directly.

“We’re always looking for data to inform our marketing and operations. MomentFeed’s new People Nearby vs. Paid Impressions dashboard is our new go-to for conversion tracking as we haven’t seen this overlay of paid impressions to store traffic anywhere else,” said Deidre Hazelbaker at Tire Discounters, the nation’s eighth-largest independent tire retailer. “Another ROI capability we’ve been wishing for and now can see through MomentFeed is the relationship between campaign spend and regional sales. We can segment our stores by regions and groups to see what’s working, and expand major markets or campaigns based on direct offline attribution. These new capabilities are key to our 2017 strategy.”