Multi-Channel Mobile Messaging Webinar Set for February 19

Multi-Channel Mobile Messaging Webinar Set for February 19Any marketer using email, SMS, multi-channel, and other approaches to care for customers will want to take advantage of an upcoming webinar.

“From Email to SMS to Multi-Channel: Managing the Full Customer Experience via Mobile Messaging” is slated for Thursday, February 19 at 1 p.m. CT. The webinar is scheduled to last an hour and will conclude with a live Q&A session.

There should be wide interest.

“A global survey of customers and businesses by Millward Brown Digital on behalf of Mblox showed a large gap between the way businesses and consumers view customer care,” noted the webinar registration site. “Seventy three percent of businesses think they care well for their customers, yet only 36 percent of consumers agree.”

Mblox VP of Global Marketing will help brand marketers do a better job creating and maintaining a bigger, better-served customer base.

The topics will reportedly include:

  • Overall survey results, including consumer preferences for mobile communications by vertical markets including retail, healthcare, financial services, insurance, and telecom/cable/utility.
  • The difference between messaging channels and device channels, and how to use each to your advantage.
  • Top ways to expand your mobile strategy to improve customer experiences and close the care gap.

To learn more, click here.