According to a new study from mPulse Mobile, interactive and tailored text messages appear to be successful in improving member knowledge of plan offerings, and promoting self-activation among Medicaid members.
The study, conducted together with Inland Empire Health Plan (IEHP), a rapidly growing Medicaid and Medicare health plan in Southern California, revealed significant issues as healthcare organizations migrate to value-based care seek to achieve greater member satisfaction, optimal health outcomes, and lower costs.
“As Medicaid-centric health plans including IEHP grow, delivering actionable information about members’ health is a priority,” said a company spokesperson. “With a 98 percent read-rate, text messages are a high-impact, low-cost method of engagement.”
What mPulse Mobile’s Medicaid Plan solution enabled was two-way mobile engagement (based on the insights of member demographics, behavior, and response sentiment) that let IEHP reach, engage, and activate members to facilitate better health outcomes.
The positive outcomes gleaned from the 3-month study of 17,000 newly-enrolled members? They included:
- 91 percent of members found that the text messages improved their overall knowledge of IEHP services
- The number of members who reported they would visit the ER for a minor condition dropped from 11 percent to 4 percent
- 10 percent of members participated in a series of health challenges with a 33 percent completion rate
- The engagement score, based on response behavior and sentiment, for the study group was 2.5 times greater than the control group
The results also strongly suggest that receiving timely information regarding available healthcare services empowers individuals to utilize cost-effective resources.
“mPulse Mobile’s understanding of the Medicaid population and insight-driven mobile engagement solution has enabled us to connect and engage in a two-way dialog with our members, a conversation that’s led to improved knowledge of our services, generating better health outcomes,” said Susan Arcidiacono, IEHP’s Chief Marketing Officer. “We’re eager to apply these learnings to our broader member base and continue working with mPulse Mobile to implement innovative mobile strategies to improve population health.”
Soon, mPulse Mobile Co-founder and CEO Chris Nicholson and Behavioral Data Scientist Rena Prayaga will present the study’s findings for the first time publicly. Their July 13 presentation, ‘Utilize Interactive Text Messaging to Improve the Health of the Medicaid population,’ will be a featured session at the 6th Annual World Congress Medicaid Summit in Tysons Corner, Virginia.