Ahead of the weekend, MMW learned that mParticle — a multi-screen customer data platform — has closed a Series B funding round of $17.5M led by new investor Bain Capital Ventures (along with existing investor Social Capital).
“The company, on track to hit 4x its 2015 revenues in 2016, also announced the hiring of new sales leadership and the availability of new APIs to enable brands to do more with their data in the mobile era,” a provided statement reads,
According to CEO Michael Katz, too much valuable customer data is being ignored.
“For the first time, brands can get a complete view of the customer journey across their web, app, and server data, not to mention the data generated by all their SaaS tools,” Katz tells us. “With this unified perspective, they can at last deliver on the promise of multi-screen personalization and marketing across paid and CRM channels.”
To learn more about mParticle, click here.