The rush is on to mitigate concerns about mobile privacy and the potential inappropriate mobile security violations made possible via mobile location tracking. From the world’s biggest handset makers to the software vendors we’re all familiar with, the hottest issue of the day remains mobile privacy and the steps that can be taken to bolster it.
Over the weekend, Mozilla’s Firefox for Android became the first mobile Web browser to offer the “Do Not Track” privacy feature. “Mozilla introduced ‘Do Not Track’ to give users more control over the way their browsing behavior is tracked and used online,” say the open-source software development gurus at Mozilla. “It enables users to tell websites if they prefer to opt-out of online behavioral tracking.”
Mozilla, which introduced Firefox 4 for Android just two months ago, is among the firs major labels in mobile browsing to take an unprovoked, aggressively proactive step toward giving users great authority over their location data – information that, at least to some mobile OS makers and most mobile advertisers, is worth its weight in gold.
Late last week, several US lawmakers, including prominent Senators John Kerry (D-Mass) and Jay Rockefeller (D-WV), issued their recommendations to Congress urging new laws that would offer greater protects to wireless subscribers.
“These devices are not really phones–they are miniature computers,” said Senate Rockefeller, chair of the Senate Commerce Committee. “The mobile marketplace is so new, and technology is moving so quickly that many consumers do not understand the privacy implications of their actions.”