Motricity Taps New Mobile Marketing, Advertising Chief

On Monday, Motricity appointed Richard Stalzer as its President of Mobile Marketing and Advertising.

It’s a big job for an industry veteran who will now be responsible for driving “all aspects” of the company’s mobile marketing and advertising business including sales, advertising operations, ad network, product and technology direction.

“We’re thrilled to be adding someone with Richard’s experience to our executive team,” Jim Smith, interim CEO of Motricity, said in a statement to the press Monday. “His extensive knowledge of advertising, sales and operations, along with his proven leadership abilities, make him an ideal person to manage our mobile marketing and advertising business. I’m confident that Richard will have an immediate impact in shaping the direction and future of the company.”

Stalzer comes to Motricity from Education Dynamics, a leader in helping higher education institutions find, enroll and retain students.

Previously, he was at InterActive Corporation where he served as the President of Advertising Solutions.

“I’m excited to be joining a company that I think is uniquely positioned to capitalize on the tremendous business opportunities in the mobile marketing and advertising space,” Stalzer admitted today. “Motricity has a long history of delivering innovative mobile solutions and services and I look forward to helping drive the company’s growth in this increasingly important segment of mobile.”