Mobile shopping is poised to reach the zenith of its popularity and usage so far this holiday shopping season.
A new study from Wakefield Research (which was commissioned by Motricity) shows that 70% of device-shoppers made more purchases in 2011 than they did in 2010 from their smartphone or tablet.
The study confirms that this holiday season may be the biggest year for online holiday shopping yet.
“70% of Americans who shop with their smartphones or tablets report purchasing more items directly from their device in 2011, than they did in 2010. On-the-go purchasing is increasing in popularity,” the report reads.
It’s common to think that the increased popularity of mobile shopping is being driven by Gen Y, the report suggests, but that’s incorrect.
“Directionally, device owners ages 25-44 are nearly twice as likely to feel that shopping from a mobile device is more convenient than those ages 18-24 (42% vs. 23%),” research shows.
And when it comes to the biggest spenders via mobile, men are the winners.
Men are making the biggest-ticket purchases. On average, men spent $312 on the most expensive item bought on their device, while women spent only $222.