Motricity Departs From Asia, Tweaks Focus Structure

Motricity is molding to market needs and expectations. That much is clear from Thursday’s announcement, which heralded the departure of the marketing juggernaut from Asia.

Today, the company said it is taking significant steps to reorganize the company in order to capitalize on changing customer and market conditions.

As part of the realignment, the company has decided to close its operations in Asia. This shift will enable Motricity to concentrate efforts on the burgeoning opportunity the Company sees in the mobile advertising and enterprise space, while continuing to provide focused service to the largest carriers in North America.

Motricity says a major component in this new phase involves investing in product development.

Work is underway on the next version of products designed to expand Motricity’s current suite of solutions and services.

“The past several months have been a period of transformation for the company,” says Jim Smith, interim chief executive officer of Motricity. “We’ve made considerable changes which I believe will lay the foundation for long-term success and reignite growth. However, in order to achieve our business objectives, we’ve had to make some difficult choices, including streamlining and exiting areas of our business that were no longer strategic or profitable. I believe the strategy that we’ve since adopted now aligns with the strong market opportunity that exists in mobile enterprise and advertising.”