Morrisons, Apigee Unite in Their Joint Vision for Online Shopping

On Tuesday, the team at Apigee, makers of an intelligent API platform for digital business acceleration, confirmed that they have been tapped by U.K. supermarket chain Morrisons for a new project. Specifically, we’re told Apigee will provide the API infrastructure for Morrisons’ new digital platform, including its new loyalty site and mobile app called Match …   Read More

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Morrisons, Apigee Unite in Their Joint Vision for Online ShoppingOn Tuesday, the team at Apigee, makers of an intelligent API platform for digital business acceleration, confirmed that they have been tapped by U.K. supermarket chain Morrisons for a new project.

Specifically, we’re told Apigee will provide the API infrastructure for Morrisons’ new digital platform, including its new loyalty site and mobile app called Match & More.

The supermarket behemoth says Match & More is the first program of its kind to provide a price match guarantee against Aldi, Lidl, Tesco, Sainsbury’s and Asda.

“If a comparable grocery shop is cheaper at any of these supermarkets, Match & More users will automatically get the difference back in points on their card,” a press release explains. “Apigee’s integrated API platform, which enables the secure exposure and delivery of data to mobile apps, has helped Morrisons accelerate the technology integration required to rapidly bring this loyalty programme to market.”

As part of the launch, Morrisons is rolling out a number services requiring the exposure of customer data and services — via APIs — from a number of its partners. This includes personal data, loyalty card information, digital/ physical vouchers, promotions and personalisation of mobile offers.

Apigee will be the “digital glue” that enables Morrisons to “aggregate and integrate the data and APIs from a number of disparate systems for a seamless customer experience.”

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