More “Educational Sessions” on The Horizon for Mobile Marketers

On Monday, I spouted off about a recent US College Report publication revealing that “Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology” by Alex Michael and Ben Salter (Elsevier) is becoming a must-have textbook in college marketing courses around the United States.

As a result, I was inundated with emails about the status of mobile marketing education – either in the classroom or via professional seminar. In the course of my correspondence with individuals in the know, I was informed of the recent announcement by CTIA WIRELESS I.T. & Entertainment 2008 of their “stellar education session lineup that showcases the pervasive use of mobile technologies for both work and play.”

From the looks of it, this teeming program for the benefit of mobile marketers will feature more than two hundred industry leaders (submissions were received by more than 1000 executives for the two hundred speaking slots) participating in panel discussions and interactive sessions, which will provide practical information on how to launch, manage and market new mobile services for enterprise, entertainment and marketing applications.

The CTIA WIRELESS I.T. & Entertainment “education sessions” are separated into five distinct tracks: mobile enterprise, entertainment, Web 2.0, marketing and policy outlook. The complete CTIA WIRELESS I.T. & Entertainment educational sessions and daily schedule are available at:

Will it all prove helpful? Maybe. But, ultimately, the real value of this growing emphasis on educational training in mobile marketing are the practical discussions engendered among advertisers with varying degrees of mobile marketing experience. Their networking, sharing of notes, and facilitating of ideas could very well help move mountains within the mobile marketing industry as we know it.