More Bad News for BlackBerry, Windows Phone in Ovum Smartphone Industry Projections

According to a new report published Thursday by Ovum, smartphones will outperform the overall market for mobile phones, growing at a compound annual growth rate of 24.9% between 2011-17. If that projection manifests, it will mean that smartphone shipments will reach 1.7 billion units by 2017. Predictions show Android as the dominant operating system over …   Read More

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According to a new report published Thursday by Ovum, smartphones will outperform the overall market for mobile phones, growing at a compound annual growth rate of 24.9% between 2011-17.

If that projection manifests, it will mean that smartphone shipments will reach 1.7 billion units by 2017.

Predictions show Android as the dominant operating system over the next five years as handset vendors rush to make it their primary smartphone platform.

But what may be true today is also likely to be true in five years. That is, Android and iOS will be the top players in smartphone operating systems. Unfortunately for the likes of Windows phones and BlackBerry devices, little will change from today. In other worlds, both smartphone alternatives to the Android and iPhone devices will still be less than ultra-popular with consumers.

“Android will dominate the smartphone market over the next five years,” said Adam Leach, principal analyst at Ovum. “While Apple has defined the smartphone market since it introduced the iPhone in 2007, we’re now seeing a sharp rise in the shipment volumes of Android, signaling its appeal to leading handset manufacturers.”

“Although it will remain behind Android in terms of shipment volumes, Apple will continue to be a key player and innovator in the smartphone market over the forecast period,” says Leach. “We expect Microsoft, despite its slow start, to have established Windows Phone as a relevant smartphone platform by 2017.”

The Windows Phone platform, with the assistance of Nokia, will account for 13% of the smartphone market in 2017. Despite losing significant market share since its high point in 2009, RIM’s BlackBerry platform will still represent 10% of the market in 2017.

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