Just how big is the tablet industry today? So big that it now has its own dedicated advertising network.
On Monday morning, Mojiva Tab was unveiled as the industry’s “first tablet-only mobile advertising network” that enables advertisers and agencies to engage highly lucrative tablet audiences.
Mojiva, the mobile ad network that reaches more than 1.1 billion devices globally, is obviously very excited about its newest endeavor.
“As the number of mobile tablet device sales has grown and content and apps specific to these devices has been created, so too has the demand among advertisers to reach this highly engaged audience. Our new tablet network, Mojiva Tab, will give major brands an easy avenue to tap into these users with huge scale,” says David Gwozdz, CEO of Mojiva, Inc.
Mojiva’s new tablet network will give advertisers and agencies the opportunity to purchase prime inventory and display rich media ad units across highly valuable audience channels, which include luxury goods, entertainment, news, parenting, tech enthusiasts and sports enthusiasts.
“Tablet ads are proving more effective than mobile ads across multiple brand metrics, increasing demand for tablet inventory,” adds Cathy Boyle, Senior Analyst for eMarketer, Inc. “We expect the bulk of mobile display spending will be allocated to rich media ad units, but growth in the category will be driven in greatest measure by video ads, which are particularly well-suited to the larger tablet screen.”