Mojiva Makes Privacy a Mobile Advertising Priority

Privacy remains one of the biggest concerns of mobile users across the world today. In an age where mobile services are dependent on more sensitive user data and mobile ads are becoming more capable of highly proficient targeting, millions of mobile users are naturally worried about their privacy and security.

As a result, mobile ad leader Mojiva has reached a new partnership with TRUSTe to help power “privacy safe” mobile ads.

“As an ad network,” the company said in an announcement Monday, “we can never be satisfied with the status quo and continually must drive innovation, growth and improvements. That’s why we’ve partnered with TRUSTe to deploy ads across the mobile web and apps using the TRUSTed Mobile Ads platform.”

TRUSTe is the industry’s leading mobile advertising privacy management platform and has a strong track record of serving over one billion privacy-safe mobile ads. Our collaboration made perfect sense to our team, and will enable publishers on our network to address increasing consumer concerns regarding transparency and choice.

“TRUSTe commends the entire advertising community for its early adoption of privacy best practices for mobile, As evidenced by our research, consumer mobile privacy concerns are rising and outpacing other online markets,” says TRUSTe CEO, Chris Babel. “TRUSTed Mobile Ads addresses the top challenges for the mobile ecosystem by educating consumers about how interest-based mobile advertising works from the start and giving them the choice to manage their preferences – right from their smartphone or tablet. By building trust for emerging technologies, TRUSTed Mobile Ads provides a critical bridge between new and innovative advertising opportunities and consumer concerns.”