Mojiva has just published a new report, “Finance to Go,” which provides an informative snapshot of the role mobile plays in the financial lives of consumers (e.g. payment, budgets, POS purchases, etc.).
The report also examines how financial brand advertisers and agencies can leverage mobile to reach these tech savvy consumers.
Consumer confidence in the security of sharing highly sensitive financial information via mobile devices is growing rapidly, the findings show. Mojiva’s study indicates that 75% of all respondents are just as comfortable accessing their financial accounts from their mobile devices as they are accessing them from a laptop/desktop.
Not surprisingly, consumers are also turning to mobile devices to pay bills on-the-go. When it comes to paying bills and invoices, the majority of all respondents – 58% use their smartphone or tablet 25% or more of the time.
Perhaps most importantly, consumers are more receptive to finance-related ads on smartphones, as opposed to tablets.
55% of all respondents indicated they are more likely to respond to finance-related ads on their smartphone, as opposed to their tablet, Mojiva learned.
To learn more for yourself about Mojiva and the ad network’s various in-depth reports, click here.