Mogreet Acquired by pavia for Innovative Mobile Payments and Targeting Platform

Let’s just call it “Merger Monday.”

From Yahoo’s billion dollar deal to acquire Tumblr, to Seamless North America’s merger with GrubHub, it’s been a day of big deals in mobile and social.

Adding to the mix of merger news is a deal just announced by payvia, a leader in direct carrier billed mobile payments.

This morning, pavia announced its strategic acquisition of Mogreet, a mobile video and rich media messaging engagement solutions provider that is already used by thousands of marketers, retailers, small businesses and developers.

We’re told “the full Mogreet team” will join payvia, with Mogreet Founder and CEO James Citron serving as payvia’s Chief Marketing Officer.

The acquisition is significant as it will set payvia apart from the rest of the mobile industry with a simplified solution that increases revenues for businesses through highly targeted mobile payment transactions and relevant ongoing engagement via branded communications, offers and mobile relationship management.

“Our mobile payments offer resonates strongly with the market because it is built on our proprietary carrier connected technology that gives us a unique ability to understand consumer mobile usage,” said Darcy Wedd, CEO of payvia in this morning’s announcement.

“Our clients have told us they also need a simpler way to link targeted mobile transactions to their marketing campaigns,” Wedd adds. “By integrating Mogreet’s solutions on our platform we answer that need. As the only company to solve a known disconnect between traditional mobile commerce and engagement solutions, payvia is well positioned to increase mobile’s share of the $252 billion e-commerce market.”