MoEngage, a mobile user engagement platform company, has just announced the integration of Personalized Smart Triggers, providing personalized interactions to end users to boost engagement and conversions for apps.
The updated app can identify potential user action and send the customer a personalized reminder, including the desired product, to drive higher response rates.
An E-commerce company used Personalized Smart Triggers in a case study to target their millions of active users who have viewed products but not purchased them. The integrated campaign delivered 40-45% Clicks-to-Impressions-Ratio, with 20-25% conversion rates.
The update will elevate interactions through:
- Personalized Smart Triggers: When actions predetermined by the business are done by the consumer, a personal notification is sent to them such as a reminder that inventory of an item is low or there is a coupon. The device the customer uses, the event, and follow-up are all customizable through the MoEngage interface.
- Personalized Messaging: The user’s name, handle, location, product, etc. can be added to a campaign on the interface without manual entry. This engagement once the shopper has an item in the cart is often critical to a final sale.
A recent Series A funding from Marquee investors has allowed MoEngage to continue global product innovation for B2C mobile app companies. Over 5 billion interactions have been delivered since its launch in 2014 through companies such as RedBus, SnapDeal, Gaana, OLA’s TaxiForSure, and Yatra.