Modern Postcard Aims to Help Small Businesses Embrace Mobile Marketing

This week, Modern Postcard, a full-service direct marketing provider specializing in direct mail, announced a new program aimed at helping small businesses embrace mobile marketing and smart-phone applications.

The endeavor is made possible by Modern Postcard’s new partnership with DIDMO, creators of the Magmito mobile application creation solution.

The partnership will enable customers take advantage of the USPS 3% postage discount on direct mail featuring a QR Code.

Modern Postcard will introduce Magmito as the preferred DIY mobile app creation platform for small businesses to create cross-platform compatible mobile apps featuring print-ready QR Codes.

“With Magmito, small businesses can easily marry the print and mobile mediums to provide an integrated, affordable and effective mobile marketing campaign to their consumers,” says Fred Hernandez, director of Marketing for Modern Postcard. “Not only does Magmito automatically generate a custom QR Code for each app created, but the mobile app works on virtually every phone on the market, an important consideration for small businesses on tight budgets.”

“Many small businesses are asking themselves how to take advantage of the USPS offer and Modern Postcard has taken the lead,” adds Angelo Biasi, VP Business Development, DIDMO. “Unlike QR Codes that lead to URLs or videos, Magmito-generated QR Codes lead to complete mobile apps with built-in feedback functionality, encouraging two-way communication between a business and its consumers.”