Mobvista, Asia’s largest mobile advertising company, announced this week that it has acquired NativeX, which specializes in monetization and advertising through their native ad technology for mobile games and apps.
This includes NativeX’s robust native video advertising platform which includes Lightning Play video, offer walls, interstitials and other rich media formats.
The deal is valued at 160 million yuan (an all cash transaction of 25 million USD). Once the transaction is completed, NativeX will become a subsidiary of Mobvista, Rob Weber will continue as CEO of NativeX, and Vice President of the Mobvista Group.
“NativeX is a solid, sustainable business and our technology focus and values are perfectly aligned to deliver rich growth opportunities to the mobile market and to further secure Mobvista’s international goals and success, especially to speed up our ability to supply substantial audiences in Western markets,” says Wei Duan, founder & CEO of Mobvista. “Acquiring NativeX is another key step in realizing our global ad-tech vision to develop a multi-dimensional global ecosystem of mobile traffic.”
Mobvista currently operates a worldwide mobile ad network, receiving more than 10 billion daily impressions from integrated ad spots and websites across more than 240 countries.
