Mobivity Taps Papa Johns Veteran to Pursue Ambitious 2015 QSR Agenda

Mobivity Taps Papa Johns Veteran to Pursue 2015 QSR GoalsThe team at Mobivity, a provider of smart receipt marketing solutions and mobile marketing technologies, briefed MMW on Monday about the arrival of Donna Mitchell at their firm.

Mitchell, we’re told, has been appointed Senior Vice President of Strategic Accounts. In this role, she will “help lead revenue creation for Mobivity with a focus on pursuing marketplace opportunities related to large quick serve restaurant (QSR) brands and enterprises.”

Most recently, Mitchell spent twelve years at Papa John’s International Inc. and Papa John’s Food Service, Inc., ultimately serving on the Executive Management Team as Senior Vice President of Global Research, Development and Quality Assurance.

“Franchise brands are a big part of our growth strategy, and intimate knowledge of how they source and operate new technologies will be essential to our success,” says Bill Van Epps, Chairman of Mobivity. “Having worked with Donna at Papa Johns, I know she brings key insights and experience to our management team on how to position and deliver our SmartReceipt solution to large franchise brands. I feel her relationships and reputation across the industry will be immediately additive to our sales and marketing progress and I am very excited to have her on board.”