Mobivity Holdings Corp., a provider of proprietary SmartReceipt POS cloud-based SAAS marketing solutions and mobile marketing technologies, is joining Epson at the National Retail Federation Annual Convention and Expo (NRF) this week, we’re told.
The two-day convention wraps up today at the Jacob K. Javits Convention Center in New York City.
Mobivity will showcase how it leverages real-time data generated through Epson’s OmniLink Merchant Services (OMS) platform to determine transaction patterns and generate tailored print-on-receipt coupons, custom mobile offers, and dynamic text based marketing solutions in real-time.
“Our partnership with Epson is closely tied to the value proposition of our SmartReceipt solution,” said Dennis Becker, Mobivity’s CEO. “The data flows between store POS and Epson’s OmniLink receipt printers are an extremely rich data source that our system leverages to derive customer insights and deliver relevant messaging and promotions. We’re delighted to join Epson at NRF this year.”