Mobivity Holdings Corp., a mobile marketing and customer engagement platform, announced this week that they have surpassed 1 billion SmartTransACTIONS.
“One billion represents a significant milestone for our clients and for our company. Each month, millions of Americans are experiencing SmartTransACTIONS,” said Dennis Becker, Mobivity’s CEO.
“It’s important for our clients,” Becker adds, “because we are providing a more customized and personalized experience for their customers, while unlocking critical and timely SmartDATA from their Point of Sale to help determine the effectiveness of their marketing efforts. We’re excited because we expect that number to grow rapidly as our current customers expand and we win more brands.”
Today, the company notes in a release shared with MMW, brands and marketers are looking for a return on investment (ROI) from their marketing tactics. However, calculating ROI requires a way to attribute a result to a specific action or activity. The result is more brands are directing traditional marketing dollars to digital channels, with the hope of finding an attribution model that works.
At the billion transactions mark, with almost 2 million SmartTransACTIONS daily, Mobivity is now delivering this for brands at scale.
“At the current rate, we’ll surpass 2 billion SmartTransACTIONS by 2017. It’s truly changing the way our clients connect with their customers,” added Becker.