MobiTV has officially launched NBA League Pass Mobile for the iPhone and Android.
In an effort that only further strengthens sports coverage via mobile channels, MobiTV will offer NBA basketball coverage of 40 live games every week via either WiFi or 3G connection.
Essentially, the mobile incarnation of this program is identical to the NBA League Pass broadcasts on cable television. The service provides daily highlights from NBA action across all divisions, real-time player stats, all game scores, customized alerts for favorite players and teams, and updates available through email, Facebook and even Twitter.
Although the premium mobile app comes at a one-time fee of $39.99, don’t expect it to necessarily be free of advertising. Sports and mobile marketing, after all, have developed an inextricable bond, with both advertisers and consumers growing comfortable with the way advertisements are passed through mobile channels. Don’t expect this service to differ greatly from a relationship that already seems to be working quite well.