Mobiquity Technologies to Expand Beacon Network

Mobiquity Technologies to Expand Beacon NetworkMobiquity Networks, which lights up a national location‐based mobile advertising and app engagement network, had some news to share with MMW this week.

The company, we’re told, has partnered with Macerich to be the provider of beacon-based advertising services throughout Macerich’s collection of high-performing shopping centers in “attractive U.S. markets.”

For Mobiquity Networks, the deal represents a significant footprint expansion and cements the company’s position as the definitive leader in mall-based retail beacon networks.

Macerich, if you’re not familiar, is one of the country’s leading owners, operators and developers of major retail properties.

This deal, a provided statement reads, will help grow Mobiquity Networks footprint “to nearly 300 malls hosting over 7,500 unique retailers found in more than 37,000 storefronts.”

Mobiquity Networks anticipates completing the installation by the end of next month.