mobileStorm & Overstock.com Team For SMS Beta Test

Overstock.com has chosen mobileStorm’s digital marketing platform, mobileStorm 4.0, for a mobile marketing beta test which will include a variety of mobile campaigns, including the use of mobileStorm’s new mobile Coupon Management System. Overstock.com will make use of the unique mobileStorm 4.0 platform, in which it can deploy several forms of mobile-based campaigns with a …   Read More

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Overstock.com has chosen mobileStorm’s digital marketing platform, mobileStorm 4.0, for a mobile marketing beta test which will include a variety of mobile campaigns, including the use of mobileStorm’s new mobile Coupon Management System.

Overstock.com will make use of the unique mobileStorm 4.0 platform, in which it can deploy several forms of mobile-based campaigns with a single SaaS-based platform. By adding support for mobile coupons advertisers now have a unique, highly targeted channel to reach their audience. Overstock.com will utilize this channel to generate precision-targeted coupons, as well as viral coupon campaigns to alert and incentivize customers toward new products, special discounts and VIP customer events.

In addition to the platform, mobileStorm will assist Overstock.com on the various technical aspects of mobile marketing, as well as mobile marketing best practices in general. Though it’s only a beta test, Overstock.com will soon realize the immense benefits mobile marketing can provide for its type of service.

“Using the mobileStorm 4.0 platform will open an entirely new channel of communicating with Overstock.com customers,” said James Munnerlyn, of Overstock’s conversion marketing team. “After a thorough analysis of vendors in the mobile marketing space, we selected mobileStorm based on their ability to quickly execute our mobile marketing vision at a reasonable cost, and with all the complimentary resources and services we need to run the programs.”

Beyond being a prime candidate for the use of mobile coupons, Overstock.com has an enormous and loyal customer base in which it can leverage via the mobile channel very effectively and efficiently. The company will soon realize how valuable a channel mobile really is, and how powerful mobileStorm’s digital marketing platform can be.

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2 comments

  1. Michael

    Yes
    I agree as well that SMS is going to be very effective in the USA. Not only for businesses but for the every day user as well. To advertise this way just, FLAT OUT makes more sense. Think about it, 95% read rate, Almost Instant, No Ink, No killing trees and littering our Earth with advertising. People in the USA are just not ready for it because of the “SPAMMERS”. MARK MY WORDS! You just wait until you get a SMS message that is giving you a discount at your favorite place! Or just a reminder from an appointment that you FORGOT about! Believe me Folks, When more stuff like this happens, the USA will get used to getting SMS messages REAL QUICK and Mobile Marketing will grow very fast. Not that it is not already growing fast… I just think that in the next 12 months there is going to be HUGE growth. There are so many more advantages with using the Internet through our cell phones. Soon we will even have 2D barcodes more available and we will be able to shop directly through our phones. And what about all of the CSC (Common Short Code) that is going on right now. This is going to be so big for our businesses to be able to advertise this way. CSC is also VERY AFFORDABLE and businesses will start using this ALOT.
    “The USA better get ready for the internet to make a SERIOUS transition to the Mobile Channel”. The Internet is here to stay and Much easier to access through the device that is ALWAYS in your pocket! Like I said before, “IT JUST MAKES MORE SENSE”. In my opinion, It would be the best choice of the phone carriers to just make a cheap plan for everyone to get unlimited SMS messages, so people do not get discouraged. It will make things much easier for EVERYONE including the phone carriers to get messages “directly” to their customers!
    Sorry for blabbing.. Im kind of sensitive on the subject! HA~ I love our EARTH and there are too many people that do not appreciate the AIR we breath! Visit my site if you want to find out more about the Internet transitioning to the MOBILE CHANNEL. God Bless~

  2. JR @ Verizon Ringtones

    Hmm, this should be a big deal for a company like Overstock.

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