mobileStorm Moves mHealth Forward with Update to Healthcare Messaging Platform

mobileStorm founder and CEO Jared Reitzin said Tuesday that his team is building the most intelligent messaging platform on the planet. This morning, as mobileStorm announced the newest update to its healthcare messaging platform, the world realized that Reitzin wasn’t exaggerating. A 13-year industry-leading veteran of email, mobile, and social communication, mobileStorm is busy sounding …   Read More

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mobileStorm founder and CEO Jared Reitzin said Tuesday that his team is building the most intelligent messaging platform on the planet.

This morning, as mobileStorm announced the newest update to its healthcare messaging platform, the world realized that Reitzin wasn’t exaggerating.

A 13-year industry-leading veteran of email, mobile, and social communication, mobileStorm is busy sounding the trumpet for the official release of its revamped platform and sophisticated new capabilities that dramatically extend messaging for patient engagement.

In its effort to continue leading the charge for mHealth patient engagement in America, mobileStorm is optimistic about the progress of its groundbreaking mHealth communication platform.

mobileStorm for Healthcare clients and partners, can engage in relevant messaging and meaningful dialogs with their members. mobileStorm for Healthcare provides the ability to create and execute complex, condition-based, wellness programs, across multiple messaging channels.

“In other words,” explains Joseph Shavit, VP of Products at mobileStorm, “imagine a scenario where you have a beautiful and easy-to-use web-based (cloud) platform that enables you to quickly query your consumer data to find all Type 2 diabetic female patients over the age of 35, who have been a member for more than 3 years in the city of San Francisco. Then using our dead simple three-step campaign management tool, you can create a medication adherence campaign that allows you to message this population via multiple channels such as email, SMS, Push Notifications and our secure mobile messaging channel AppMail, and create a series of rules around these messages that are based upon engagement, behavior, preference, date, and time.”

“And get this,” he adds, “it’s conversational, so not only can we trigger a message if someone for instance hasn’t opened a message, or has clicked on a link with a message, but we can ask questions and provide responses based upon their answers. So to promote adherence, we could ask someone if they took their medicine. If they haven’t we could ask them why not? Did they forget or were they worried about the side effects? If it is the latter, we could send a follow up message and personalize that message with their doctor’s information, requesting that they call for more information. Or if they don’t respond to the message, deliver a Push Notification two days later reminding them to respond. The case studies are endless.”

Understandably, Reitzin is hopeful about the future of mHealth and the cutting-edge innovations emerging from his company.

“I’m really excited,” Reitzin says. “We are at fifty percent smart phone penetration and headed towards eighty percent in the next few years. There is no better place to reach someone and influence behavior than on a device that never leaves our pocket.”

“I think my team is doing some incredible, game changing stuff, and the best part is, it’s not all complex algorithms and code. As a client, or partner as we like to call them, you can see a picture of your account manager in the interface and with a click of a button chat with them, call, or email them,” he concludes. “It’s little things like this that I don’t believe the healthcare industry is used-to, yet it flows perfectly in line with our core value to provide Legendary Customer Service. We don’t just hand someone a technology platform and say ‘have a nice day.’ we are with them every step of the way, helping them think about the incredible use cases they can create. We’re super busy helping payers, providers, pharmacies, and pharma companies, come up with all of the ways a communication platform like this can help them find new customers, reduce costs and provide an incredible user experience.”

To read the full announcement from mobileStorm, click here.

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