mobileStorm, JOINGO Partner to Deliver Omni-Channel In-App Messaging Solution for the Casino Gaming Industry

Marcus Yoder on Mobile Apps to Entice Millennials to CasinosmobileStorm Inc. — a Mobile Experience Management (MXM) platform — has just announced a new partnership with JOINGO — a leading provider of mobile engagement solutions for the casino gaming industry.

The impetus for the partnership, we’re told, is to provide clients with a unified omni-channel in-app messaging solution that will deliver an enhanced user experience for casino players.

As mobileStorm’s second notable partnership, after the company revealed it teamed up with Micro Gaming Technologies, Inc. (MGT) during the 2015 Global Gaming Expo, joining forces with JOINGO is set to fully transform the way casino operators are able to effectively reach players.

“mobileStorm has evolved to become a vital piece a casino’s technology infrastructure as it relates to sending player offers,” said mobileStorm Executive Vice President, Darren Withers, in a company news release. “Our deep dive began with hiring intelligent people who know the casino space to work closely with our casino clients developing effective mobile and digital programs. We then started simplifying the main use cases our casino clients need our platform to execute like variable offers and applying casino-specific compliance features, like Age Gate for text message opt-ins. In 2014, we began working with MGT to provide casino players with an easy way to compliantly opt-in to email and text message programs from a casino kiosk while also reducing the workloads of internal casino staff. We are exited to take another huge leap forward with JOINGO enabling unmatched capabilities where players can use their casino app, built by JOINGO, to view only valid email offers that may or may not have reached the ever-cluttered email inbox.”

Per the release, JOINGO is currently able to create, deploy and update a casino’s unique mobile app that harmoniously interfaces with existing player tracking systems. By integrating mobileStorm’s MXM platform with JOINGO’s app framework, players will now also be able to sign-up for texts and emails, receive push notifications and view all valid offers directly through the casino’s app.

The addition of mobileStorm’s in-app messaging solution will eliminate the uncertainty of whether or not a casino offer has successfully been delivered and received by the player.

“We are pleased to be working with mobileStorm to offer a seamless omni-channel messaging solution into the casino gaming industry,” said JOINGO CEO, Steve Boyle. “This solution gives the casino operator a single interface for messaging while giving the consumer control over the methods and frequency of contact.”