In an effort to address the new challenges and opportunities in healthcare communications, this mobile communications startup “will focus on helping health plans, hospitals, pharmacies, wellness companies and exchanges better engage their consumers and tackle some of the most expensive and complex challenges impacting the nation’s health.”
Reitzin, who will remain CEO of the respected and fast-growing mobileStorm, says he selected Christopher Nicholson to serve as Chief Executive Officer of the new organization.
According to details shared in Monday’s announcement, Nicholson brings over 20 years of experience in healthcare and digital technology from working in Fortune 100 companies, such as Humana and Verizon, to small team start-ups.
Nicholson most recently served as the Vice President and COO at Humana Wellness, managing a $220M annual budget and leading hundreds of resources in innovation, product development, consulting, operations and communications strategy.
All told, Reitzin says the new company will extend the technology and capabilities developed by mobileStorm over the past 15 years towards, including its HIPAA-compliant, intelligent, cloud-based mobile communication platform and extensive experience in helping marketers engage and influence consumer behavior.
With over 70 percent of Americans carrying smartphones with them everywhere they go and more Americans accessing the Internet via mobile than personal computers, companies must have a mobile strategy and technology platform partners to execute the strategy. This shift is even more critical to the healthcare industry, which is now onboarding millions of more consumers due to the implementation of the Affordable Care Act. The application of mobile communications strategies in this industry will have a tremendous impact to multi-hundred-billion-dollar problems, such as diabetes, medication adherence and high patient remittance rates.
“Launching a new business on the 15-year milestone anniversary of mobileStorm is a true testament of the success we’ve achieved,” says Reitzin. “Our team has successfully grown our healthcare division into a world-class business that has attracted numerous Fortune 100 healthcare clients. What we’ve accomplished as a team is remarkable, and I see even more opportunities for mPulse to further drive results for our clients and help them engage their consumers through mobile messaging solutions designed specifically for the healthcare segment.”
To date, over 20 healthcare clients have signed up to use the mPulse platform and/or strategic consulting services. Consequently, the veteran execs behind mPulse say the company will be roaring out of the gate with an impressive client roster including the largest hospital system in the country, the largest dental insurance company, one of the largest pharmacies and 50 percent of the largest health plans.
To learn more about mPulse Mobile, click here.