CEO of mobileStorm, Jared Reitzin, announced last week that he’s offering up a $1,000 bonus to any employee willing to tattoo the company’s logo on a visible part of their body. Only a few days later, he’s already being forced to make good on his promise.
The unique offer stems from a trip Reitzin made over six years ago to Dublin, where he had the blue tornado portion of the company’s logo tattooed on his ankle in a show of pure dedication to the company he founded and built from the ground up, as well as to have a “permanent testament on my leg to (that) perseverance, persistence, and determination.” Though the employee bonus offer has been on the table for a while, there so far hadn’t been any takers, until now.
Last weekend, a Customer Satisfaction Rep at mobileStorm, a company that provides email and mobile marketing solutions, decided to take Reitzin up on his challenge and tattoo the logo on her wrist as her own show of company spirit and long-lasting dedication. While the bonus offer helped things, she explained, her reasoning for getting inked goes well beyond simple financial gain.
“I admit the bonus first caught my eye, but after the initial mercenary, ‘I’m doing it!’ the more I pondered it, the more I thought it would be a great way to show my fellow Troopers that I share their dedication to making mobileStorm the best company it can be and that I plan on sticking around for a VERY long time,” explained Roxanne Brown of mobileStorm. ”Besides, I can’t resist a challenge.”
mobileStorm enjoys a unique tight knit culture usually reserved for startups and smaller organizations, not profitable, continually growing companies that have been in business for over eleven years as mobileStorm has. That culture shines through its employees, and was the inspiration behind Brown’s decision to brand herself for life.
“Coming to work here felt like coming ‘home’ after so many years in the soulless, sterile environment of corporate America,” Brown explains. ”Every day at mobileStorm is more like being part of a family business or a group of like-minded friends, because even though we’re busy and everyone works hard we laugh a lot and have fun. It’s pretty rare to find a place where you not only don’t mind being with people 8+ hours every day, but you actually like hanging out with your crew after hours and on weekends. We have that here, and it’s truly a gift.”
Though only one employee has taken Reitzin up on his unique offer so far, four others have expressed interest in taking the plunge as well. Reitzin may wonder what he’s gotten himself into, but then again, he’d be hard pressed to find as dedicated employees as the ones willing to ink themselves up for their company.